Thinslicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on thin slices, or narrow windows, of experience. Norman suggested that credibility judgments might occur at different levels of perception and criteria, classified as visceral and cognitive. Pedagogy principles of social psychology contains a number of pedagogical features designed to help students develop an active, integrative understanding of the many topics of social psychology and to think like social psychologists. Google scholar pieters, rik and wedel, michel 2012, ad gist. The primacy effect describes the tendency for information that we learn first to be weighted more heavily than is information that we learn later. Other readers will always be interested in your opinion of the books youve read.
In study 1, 185 undergraduates 74% women provided qualitative data on the defining characteristics of creepiness. Thus, immediate impressions based on a handshake and brief introduction predicted the outcome of a structured employment interview. Had he begun with some one elses heroessay, napoleon, alexander the great, and john d. However, management scholars have lagged behind in understanding this important form of communication. The role of thinslice judgments in consumer psychology. This study aimed to assess the efficacy of two cartoons which depict autistic characters in improving attitudes towards autistic peers in two separate studies. Social psychology is criticized for being trivial this hindsight bias the lknewitallalong phenom because it documents things that seem obvious. Research on ethical decision making, or behavioral ethics, in organizations has developed from a small niche area to a burgeoning stand. We begin by exploring thinslice judgments in the context of. It contains 35 chapters written by leading international researchers, covering foundational issues as well as stateoftheart developments in. This is psychology in our social lives, chapter 14 from the book beginning psychology v. Accuracy of judgments of sexual orientation from thin slices of behavior.
Infants prefer to look at faces of people more than they do other visual patterns, and children quickly learn to identify people and their emotional expressions turati, cassia. It has frequently been said that first impressions matter. Visceral experience in design is an immediate, powerful reaction to design while the behavioral level represents the. The role of thin slice judgments in consumer psychology. Creepiness was found to reside in the eyes, and was associated with men with ectomorphiclike bodies, with a dishevelled appearance, between 31 and 50 years of age. The role of nonverbal behaviour in racial disparities in. The role of thin slice judgments in consumer psychology laura a. Numerous studies show that happy individuals are successful across multiple life domains, including marriage, friendship, income, work performance, and health. Peracchio university of wisconsinmilwaukee david luna baruch college this article examines the potential theoretical and practical contributions that thinslice judgments may offer to consumer psychology. We begin by exploring thin slice judgments in the context of.
Peracchio, and david luna 2008, the role of thin slice judgments in retail environments, in brick and mortar shopping in the. The social psychology of emotional and behavioral problems. Contents lists available at sciverse sciencedirect journal. For 9 of the 11 variables, thin slice judgments correlated significantly with the final evaluation of the actual interviewers. The effects of information processing mode on consumers response to. The power of thinking without thinking see below and. He divided reactions to design in three experience levels.
Numerous and frequentlyupdated resource results are available from this search. For 9 of the 11 variables, thinslice judgments correlated significantly with the final evaluation of the actual interviewers. Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, consumer behavior combines a strong foundation in key concepts with a highly practical focus on realworld applications for todays business environment. Consumer behavior combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on realworld applications for. Responding to calls for mixed methods approaches in the assessment literature, particularly white et al. Click to share on twitter opens in new window click to share on reddit opens in new window click to share on facebook opens in new window click to share on linkedin opens in new window. Finally, we describe several poten tial consequences or applications of thinslice judgments to consumer behavior and marketing. Thinslicing is a term used in psychology and philosophy to describe the ability to find patterns. Information processing a gateway to consumer and customer. Studies show that consumers can form surprisingly accurate impressions through thinslice judgements, even though they are not doing so on a conscious level. The present research examined creepiness, a commonly referenced but little understood construct.
Both the conative behavioural component of attitudes and knowledge about autism were measured before and after the. In some cases it has also been demonstrated that thinslice judgments correlate with objective measures of the social reality e. Pdf credibility judgments in web page design a brief. Interpersonal sensitivity refers to the accuracy andor appropriateness of perceptions, judgments, and responses we have with respect to one another. Middle class people today fly to places they once only read about. Macinnis, rik pieters consumer behavior combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on realworld applications for todays business environment. On the relationship between economic psychology and behavioral economics, journal of economic psychology, 33. Thinslice judgments are predictive and accurate only to the extent that. Request pdf the role of thinslice judgments in consumer psychology this article examines the potential theoretical and practical contributions that. One of the important tasks of everyday life is to form judgments about other people. Peracchio, laura and luna, david 2006, the role of thinslice judgments in consumer psychology, journal of consumer psychology, 16 1, 25 32. Thin slicing is a term used in psychology and philosophy to describe the ability to find patterns in events based only on thin slices, or narrow windows, of experience.
One demonstration of the primacy effect was conducted by solomon asch 1946. Nonverbal behavior is a hot topic in the popular management press. Contents lists available at sciverse sciencedirect journal of. Additionally, thin slices can predict psychological adjustment to divorce, bereavement, sexual abuse, and wellbeing throughout life. Reinventing management with evidencebased hr deloitte insights. Examining the role of time in the lives of groups and individuals. Clinicians make a variety of assessments about their clients, from judging personality traits to making diagnoses, and a variety of methods are available to do so, ranging from observations to structured interviews. What is interesting regarding these accurate reports is people are often not able to report the factors that influence their judgments. This article examines the potential theoretical and practical contributions that thin slice judgments may offer to consumer psychology. Home browse by title books usability testing essentials. Experiments, however, reveal that outcomes are validity of their judgments and predictions, more obvious after the facts are known.
Predicting teacher evaluations from thin slices of nonverbal behavior and physical attractiveness. Tricia prickett, a psychology student, collected a series of videotaped job. Ad communication in a single eye fixation, marketing science, 31 1, 59 73. Sage reference thin slices of behavior sage knowledge. The role of the physical environment in the hospital of the 21st century. In the thin slice of history since 1960, most western cultures have changed with remarkable speed. School of management, university of surrey, united kingdom. The role of thinslice judgments in consumer psychology, journal of consumer.
Intuition and thin slice judgments nalini ambady department of psychology, tufts university, medford, massachusetts intuitive processing is critical for effective social and interpersonal interactions. Bibliography for social psychology prifysgol bangor. Judgments based on thinslicing can be as accurate, or even more accurate. Licensing when a firm sells the rights to the brand name to another company that will use the name on its product e. The routledge international handbook of thinking and reasoning is an authoritative reference work providing a balanced overview of current scholarship spanning the full breadth of the rapidly developing and expanding field of thinking and reasoning. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. Thin slices of expressive behavior as predictors of interpersonal consequences.
Usability testing essentials provides readers with the tools and techniques needed to begin usability testing or to advance their knowledge in this area. Introducing social psychology hidden and notsohidden values seep into psycho logical advice. The type of judgment being made has an effect on accuracy as well. Nonverbal behavior and communication in the workplace. They permeate popular psychology books that offer guidance on living and loving. A large body of work demonstrates that from a brief glimpse of anothers nonverbal behavior, a variety of traits and inner states can be accurately perceived. The authors suggest a conceptual model to account for these findings, arguing that the happinesssuccess link exists not only because success makes people happy, but also because positive affect engenders success. Another example in this book explored the work of john gottman. Using thinslice judgments to evaluate sales effectiveness.
Oclcs webjunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. This volume advances the field of consumer psychology by covering the etail vs. The main idea is that when a user must make a decision based on limited. The role of thinslice judgments communication cache. Inclusion of other in the self scale and the structure of interpersonal closeness.
Thinslice judgments in the clinical context annual. Bernieri is an expert in whats known as thinslicing methodology. Judgment publications cornell center for social sciences. Consumer behavior, journal of consumer psychology, 24 2. The term means making very quick inferences about the state, characteristics or details of an individual or. Brand extension when a firm used the brand name of a product with a welldeveloped image on a product of a different category 2. Using thinslice judgments to evaluate sales effectiveness journal of consumer psychology. It is relevant to nearly all aspects of social relations and has long been studied by social, personality, and clinical psychologists. We begin by exploring thinslice judgments in the context of existing consumer information processing research. Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. Thinslice perception develops slowly pubmed central pmc. In particular, we provide an overview of research on the presentation, burden, correlates, and treatment of mental disorders following disasters. This book explores how traditional retailing operates in the new competitive environment of a combined etailing and brick and mortar marketplace. The routledge international handbook of thinking and reasoning.
They enjoy the convenience of airconditioned housing, online shopping, anywhereanytime electronic communication, andenriched by doubled per person real incomeeating out. Peracchio university of wisconsinmilwaukee david luna baruch college this article examines the potential theoretical and practical contributions that thin slice judgments may offer to consumer psychology. Such as assessment can influence the consumer s decision to buy and satisfaction with the sale. The role of thinslice judgments peracchio and lunarole of thin slice judgments in consumer psychology laura a. Reinventing management with evidencebased hr deloitte. We also describe challenges to studying the mental health consequences of disasters and discuss the limitations in current methodologies.
Previous work has found that people are able to form accurate impressions that. Nalini ambady, mary anne krabbenhoft, and daniel hogan. Can cartoons which depict autistic characters improve. Using thin slice judgments to evaluate sales effectiveness. I am writing a self help book aimed at individuals and businesses based on. The term means making very quick inferences about the state, characteristics or details of an individual or situation with minimal amounts of information. This article examines the potential theoretical and practical contributions that thinslice judgments may offer to consumer psychology. Fortysix children participated in study 1 47 years, and 47 children participated in study 2 811 years. In drawing together the cuttingedge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as. Thus, for certain traits and disorders, judgments from a thin slice could provide a complementary tool for the clinicians toolbox. We begin by exploring thin slice judgments in the context of existing consumer information processing research. The role of thinslice judgments in consumer psychology laura a. Thin slice judgments as a measure of interpersonal sensitivity. How to explain risk avoidance and risky choices in trust games, journal of economic behavior and organization, 81.
67 711 1507 1244 1139 1236 200 250 953 1322 1369 453 1486 180 972 904 1235 1091 89 441 437 611 818 840 18 820 158 528 101